The datacenter industry is bloated. Overpriced. Rigid. And too many operators are more focused on chasing MRR than solving real infrastructure pain.
Let’s break it down:
1. Power Pricing Is Out of Control
You’d think with all the tech and scale we have, power would be the least of our worries. But no—rates keep climbing while transparency drops. Many facilities hide behind bundled pricing, overcommit capacity, and pass the squeeze onto clients.
It’s not about innovation—it’s about margin.
2. Support Is an Afterthought
“Remote hands” is often code for slow, expensive, and unskilled. You put in a ticket. You wait. You cross your fingers. At some sites, it feels like asking for help is a crime.
Operators forget: it’s not about the space. It’s about what’s in the space—and the people trying to keep it running.
We just onboarded a client that migrated from one of the largest DCs in Ashburn, here's what they had to say about remote hands;
I spent $250/HR on having someone stand in-front of my switch with a fiber pair-waiting for Verizon to confirm the circuit is live - my total bill was $1,500.00.
3. Flexibility Is a Joke
Want half a rack for a short burst project? Good luck. Need to scale down during a quiet quarter? That’ll cost you. Most providers lock you in, upsell on what you don’t need, and penalize you when you try to adapt.
You’re either big money or ignored.
4. Real Neutrality Is Rare
Some "carrier-neutral" sites play favorites. Some pretend to be cloud-adjacent while quietly building their own platforms. The line between datacenter and competitor keeps getting blurry.
Clients deserve better. Period.
The future of colocation isn’t in bigger buildings or shinier badges—it’s in better frameworks and NCOLO has built just that:
We don’t need more Tier IV gold-plated bunkers. We need datacenters built for the people who actually use them.
Until then, the industry stays broken.
— Tyson Kerr
Lead Editor, NCOLO
📧 press@ncolo.net